How Do You Create Apophenia?

by on October 4, 2016 9:41 pm
What in the world is ‘apophenia’ and how can it create more irresistible experiences? Apophenia/æpoʊˈfiːniə/ is the human tendency to perceive meaningful patterns within random data. Tynan Sylvester, author of Designing Games, notes that “This apophenia – this perception of personality and intent where there is none – is the key to making a simulation game work. We… Read more How Do You Create Apophenia?
Inflection Point

Peace In Our Lifetime?

by on October 4, 2016 4:29 pm
Margarita Quihuis was interviewed for the Inflection Point with Lauren Schiller podcast. They spoke about behavior design, persuasive technology and how they are used to create ‘positive peace’. Did we mention Margarita is also the co-director of the Peace Innovation Lab here at Stanford? All very relevant to our work here with Game Design Thinking. Well… Read more Peace In Our Lifetime?
courtesy of Intentional Play Summit

Intentional Play Summit -- Oct 7 in Mountain View

by on September 15, 2016 7:33 pm
We are excited about an upcoming event on October 7th at the Computer History Museum in Mt. View. From the summit organizer, Jen Helms: “The Intentional Play Summit is a new event in Mountain View, CA this October 7th at the Computer History Museum. The event explores how we can make more meaningful games and better… Read more Intentional Play Summit -- Oct 7 in Mountain View

GDT Research Seminar Series Kicks Off this Fall

by on August 16, 2016 7:06 pm
Beginning this fall quarter, GDT Research Group is starting a seminar series every other Wednesday starting September 28 at noon at Old Union Rm 122. This is a good opportunity for you to get involved in Game Design Thinking and bring your research and your learning to the GDT community. Stanford Faculty, researchers, students and industry… Read more GDT Research Seminar Series Kicks Off this Fall

Why You’re Addicted to Pokémon GO

by on July 28, 2016 7:36 pm
Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Fogg’s Behavior Model and neurochemistry all combine to make Pokémon GO a compelling experience. Pokémon GO statistics don’t lie: the hit mobile game is addictive. It’s estimated to make $1.6 million in revenue every day, more money in-game than the rest of the mobile gaming market in one… Read more Why You’re Addicted to Pokémon GO
All rights to Stanford University

Stanford 125

by on July 1, 2016 2:45 am
The Stanford 125 website has been collecting stories to celebrate Stanford University’s 125th anniversary. They were kind enough to use one of Chris Bennett’s photographs of Neeraj Sonakar from the Center for Design Research demonstrating Interactions Dynamics Notation to a delegation from the Dutch government. Visit Stanford 125 for more great stories about our wonderful… Read more Stanford 125
via ETC Press

Analog Game Studies: Volume I is now available

by on June 22, 2016 7:11 pm
Analog Game Studies is a bi-monthly journal for the research and critique of analog games. The journal is on its third volume currently, and their collected Volume I is now available for purchase from Lulu or free pdf download. The games research being done is academia is heavily weighed towards digital experiences. So it’s a delight to see… Read more Analog Game Studies: Volume I is now available
via Stanford MediaX

How Games Move Us: Emotion by Design

by on June 7, 2016 1:47 am
Recently Professor Katherine Isbister was welcomed back to Stanford to give another talk by MediaX and GAIMS. Katherine is no stranger to campus, as she received her PhD at Stanford with Cliff Nass as her advisor. And she was a CASBS Fellow here in 2015. In her talk, she countered the argument that games are played only… Read more How Games Move Us: Emotion by Design

The Perfect Mix: Fogg Behavior Model + Core Loop

by on May 25, 2016 4:22 am
Within BJ Fogg’s Behavior Design Lab, we focus on developing behavior design frameworks and methods that designers can use to help people do what they already want to do.  As product developers and innovators we use these tools to create compelling experiences, products and services that people will repeat again and again. The Fogg Behavior… Read more The Perfect Mix: Fogg Behavior Model + Core Loop
The Habit Loop

The Habit Loop

by on April 30, 2016 12:22 am
Charles Duhigg’s book The Power of Habit introduced a concept called The Habit Loop. He breaks this into three steps: Cue: the trigger for an automatic behavior to start Routine: the behavior itself Reward: what our brain gets out of it “When cue and a behavior and a reward become neurologically intertwined, what’s actually happening is a… Read more The Habit Loop