Game Design

MDA: A Formal Approach to Game Design and Game Research

This seminal game design paper by Robin Hunicke, Marc LeBlanc, Robert Zubek lays out MDA as a formal approach to understanding games.

  • Mechanics (the particular components and rules of a game)
  • Dynamics (what happens when the Mechanics of a game are interacted with by players)
  • Aesthetics (the emotional responses evoked by a player when they encounter the Dynamics)

Behavior Design

Dr. BJ Fogg’s Behavior Model

  • Motivation
  • Ability
  • Trigger


Chemicals that effect our brains

  • Dopamine
  • Epinephrine
  • Norepinephrine
  • Oxytocin
  • Serotonin