The Game Design Thinking Research Group was created by Peace Innovation Lab at Stanford, which is supported by Stanford Graduate School of Business. We study the intersection of game systems design, behavior design, and neuroscience.

Game Design Thinking combines game design, behavior design and neuroscience to find ways that we can measurably improve lives.

We play and deconstruct a wide range of digital and analog games in order to construct game design frameworks. We then use these frameworks to create and launch projects along with our partners. These projects facilitate the connection of people and improvement in their lives. Studying the social layer in games is an important part of what we do, and we find ways to incorporate social in our work.