Tiny Habits book is finally out!

Dr. BJ Fogg has had a huge influence on the Game Design Thinking research group. His Persuasive Design Lab‘s focus on technology to promote peace in 2009 led to the Peace Innovation Lab at Stanford, which made this research group possible.

And we have been using BJ Fogg’s wonderful behavior design material for years, both in the GDT methodology, and in the course that Chris has been co-teaching in the Stanford Graduate School of Education for the past four spring quarters (EDUC 391: Engineering Education and Online Learning). The GSE is also where Dr. Fogg has his current teaching appointment.

photo from Chris Bennett

And we finally get to see BJ Fogg’s first book in a number of years, and it is quite an accomplishment!

Tiny Habits: The Small Changes That Change Everything contains the core principles that up until now you could only learn in his Stanford course or his private boot camps.

The book lays out how tiny habits can turn into big wins, whether personally or for an experience that you are trying to create.

The B=MAP Fogg Behavior Model is the core, and in this book he discusses lessons of how to design for behavior is discrete steps.

The sections on motivation, emotions, and transformation will be useful to anyone who is interested in how to apply Game Design Thinking to their own problems.

I can’t recommend this book highly enough, and others must feel the same way as Tiny Habits immediately hit the New York Times Best Seller list.