Margarita Quihuis

Posts by Margarita Quihuis

Nov 9: Game Design for Empathy and the Environment

by on October 27, 2016 8:20 pm
Our next GDT lunch seminar event will be Wed Nov 9. Location: Rm 122, Old Union, Stanford Time: Noon – 1pm Guest Speaker Kulan Tarnas, GoEco   “GoEco is an active effort to reduce negative human impact on the environment by symbiotically engaging individuals and communities in their respective ecosystems. In it’s fully realized form,… Read more Nov 9: Game Design for Empathy and the Environment

GDT Research Seminar Series Kicks Off this Fall

by on August 16, 2016 7:06 pm
Beginning this fall quarter, GDT Research Group is starting a seminar series every other Wednesday starting September 28 at noon at Old Union Rm 122. This is a good opportunity for you to get involved in Game Design Thinking and bring your research and your learning to the GDT community. Stanford Faculty, researchers, students and industry… Read more GDT Research Seminar Series Kicks Off this Fall

Why You’re Addicted to Pokémon GO

by on July 28, 2016 7:36 pm
Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Fogg’s Behavior Model and neurochemistry all combine to make Pokémon GO a compelling experience. Pokémon GO statistics don’t lie: the hit mobile game is addictive. It’s estimated to make $1.6 million in revenue every day, more money in-game than the rest of the mobile gaming market in one… Read more Why You’re Addicted to Pokémon GO

The Perfect Mix: Fogg Behavior Model + Core Loop

by on May 25, 2016 4:22 am
Within BJ Fogg’s Behavior Design Lab, we focus on developing behavior design frameworks and methods that designers can use to help people do what they already want to do.  As product developers and innovators we use these tools to create compelling experiences, products and services that people will repeat again and again. The Fogg Behavior… Read more The Perfect Mix: Fogg Behavior Model + Core Loop

How Game Designers use Emotion to Create Engagement

by on January 30, 2013 6:04 pm
Chris Bennett and Margarita Quihuis in their early days of thinking about game design thinking. They look at emotion, collaboration, game economies, values based consumerism and how game design principles could be applied in general purpose software, commerce, etc.     Transcript Margarita: Okay. Hi, this is Margarita Quihuis and I’m the director of the Peace Innovation… Read more How Game Designers use Emotion to Create Engagement